‘Surviving a Pandemic’ Podcast: The Language of COVID & Vaccines

When it comes to vaccine hesitancy among Republicans and other Americans, can minds be changed? In this episode of the “Surviving a Pandemic” podcast, host Frank Sesno talks with Dr. Brian Castrucci, president and CEO of the de Beaumont Foundation, and Dr. Frank Luntz, renowned political pollster and communicator, about what research tells us about messaging on vaccines and other COVID issues.

As the discussion shows, messaging around the pandemic has contributed to the polarization of the COVID pandemic — and particularly the new vaccines — and changing how we communicate can shape perceptions and save lives.

See the poll findings and get practical tips for improving communications about COVID and vaccines.