Changing the COVID Conversation

It’s never been more important in public health to understand the perceptions of Americans and modify language accordingly. The de Beaumont Foundation partnered with pollster Frank Luntz on a series of polls and focus groups to identify messaging and language that is most likely to build support for public health measures and confidence in COVID vaccines.

June 7, 2021
Poll: Vaccine Perceptions Among Parents of Teenagers
This poll reveals that parents are more concerned about the safety of COVID vaccines for their children than for themselves. See what they say are the most compelling reasons to get children vaccinated.
May 1, 2021
Focus Group: Why We Got Vaccinated
These 18 people said they probably wouldn't get vaccinated for COVID-19, but then they did. Who and what changed their mind, and what would they say to other people who have concerns about the vaccines?
May 3, 2021
GOP Doctors PSAs
In these one-minute PSAs, 13 members of the House GOP Doctors Caucus explain why they got vaccinated against COVID-19, using research-based language developed by pollster Frank Luntz and the de Beaumont Foundation.
March 24, 2021
Poll: Vaccines and GOP Voters
What will it take to move from concern to confidence among one of the groups most likely to say they won't get vaccinated? This March 14-16 poll of Americans who voted for President Trump reveals their concerns about the vaccines and what's most likely to influence their decision.
April 19, 2021
Poll: Johnson & Johnson Vaccine
How has the CDC and FDA's decision to pause the use of the Johnson & Johnson vaccine affected confidence in COVID vaccines? This April 15-16 poll shows that confidence in vaccine safety remains high and that the partisan divide on vaccine issues may be narrowing.
March 15, 2021
Focus Group: Exploring GOP Views on Vaccines
On March 13, the de Beaumont Foundation held an online focus group to understand why many Republicans say they are reluctant to take a COVID-19 vaccine and identify messaging that can help build confidence and uptake in vaccination.
December 23, 2020
Poll: The Language of Vaccine Acceptance
This Dec. 21-22 poll reveals the urgent need for political and health leaders to adjust their messaging to improve confidence in COVID-19 vaccines. The poll identifies language that can be effective in reaching all Americans.
November 24, 2020
Poll: COVID Perceptions
Ten months into the COVID-19 pandemic, Americans were divided along party lines about how serious the virus was and what steps should be taken to contain it. This Nov. 20-21 poll reveals language that can reach all audiences, build trust in public health measures, and save lives.

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