by Brian C. Castrucci and Lloyd Michener, co-editors of the Practical Playbook
Our communities face complicated health challenges – that’s not news.
Back before the increase in chronic disease rates, illness and disease were the result of bugs and bacteria. Today, our most pressing health issues are the result of interrelated social and environmental factors that interact in equally complex and often unpredictable ways with our genes, medical history, lifestyle choices, and more. Clinicians can invest hours of treatment and test multiple drug combinations with limited, if any, change in outcome.
The solutions to these problems don’t come in a syringe or pill. They require long term thinking and a holistic approach, embracing initiatives like early and accessible pre-kindergarten education, affordable housing, livable wages, and paid sick leave.
Renewed Effort and Interest in Collaboration
With the National Academies of Sciences, Engineering, and Medicine’s (NASEM) report Primary Care and Public Health: Exploring Integration to Improve Population Health, there has been renewed interest in promoting multisectoral approaches to health. Why? Because we now know that health is not simply the absence of disease, and we cannot make people healthier solely through clinical means.
Following the release of the NASEM report, Duke University Medical School’s Department of Community and Family Medicine, the de Beaumont Foundation, and the Centers for Disease Control and Prevention partnered to launch the Practical Playbook: Public Health & Primary Care Together to provide detailed guidance to support improved collaboration and document partnerships that have worked.
We were not alone. Many are investing in this effort with other US-based initiatives like the BUILD Health Challenge, HICCup’s Way to Wellville, and the Institute for Healthcare Improvement’s 100 Million Healthier Lives campaign.
These initiatives are all working toward systems-level partnerships and community-based solutions to our healthcare problems. As these efforts take root, we will have the opportunity to develop a body of evidence to propel us from great ideas to a sustainable movement to improve health.
Evolving Payment Structures
Many of the initiatives named above make the case that multisectoral collaborations are simply more effective. Tapping into a wide range of skills, relationships, and resources makes efforts to improve health more robust and more likely to succeed.
While these models have been gaining momentum, payment structures in the US have also started to change.
Beginning with the Affordable Care Act followed by the advent of Accountable Care Organizations (ACOs), the Centers for Medicare and Medicaid Services’ State Innovation Model Initiative, and Accountable Health Communities, health care programs are now offering payment and care delivery models that ties reimbursements to quality of service. Private insurance industry reforms like pay for performance and value-based payments complement these Federal efforts.
We are moving towards eliminating financial incentives for unnecessary tests and procedures, and instead rewarding hospital systems and practice groups that demonstrate reductions in the total cost of care for a group of patients. New entrepreneurial endeavors are also developing, like former National Coordinator for Health Information Technology Dr. Farzad Mostashari’s firm Aledade that will assist independent primary care providers form ACOs.
Actions to Create Health
Despite these promising signs, our outdated “clinical care first” paradigm has been slow to change nationally. In the meantime, individual public health practitioners and primary care providers are often unclear on how they can individually work to foster better health for their communities and patients while national trends catch up.
The Creating Health Collaborative, an international group aiming to illustrate health beyond the bio-medical model, addresses this challenge head on in its most recent report – Eleven Principles for Creating Health.
By distilling lessons learned from innovators working “beyond the lens of healthcare,” they identified eleven principles for successful multisectoral health interventions. Groups working to collectively improve health should:
- Embrace an inclusive definition of community
- Acknowledge power imbalances
- Share power
- Let the community define what matters
- Measure what matters
- Operate at individual and community levels
- Embrace complexity
- Acknowledge that no one can do it alone
- Accept that it’s going to take time
- Build the right team
- Search for sustainability
These principles recognize that achieving health is not the sole responsibility of the health sector, but that a community-wide, cross-sectoral effort to improve the so-called “social determinants of health” like education, housing, wages, and more. These principles both represent a fundamental framework to achieving improved collaboration and also complement work being done by other actors and organizations in this space.
Synergies between the Eleven Principles and Practical Playbook
The report recognizes that the principles alone are not enough. Fortunately, the Practical Playbook provides free online guidance that aligns with and provides greater specificity for most of these principles.
For tools and strategies supporting the following principles:
- Acknowledge power imbalances 
- Share power 
- Let the community define what matters 
- Acknowledge that no one can do it alone 
- Build the right team 
The Playbook provides detailed information on building partnerships and working together.
The call to measure what matters (principle 5) is addressed in depth in the Playbook resources Metrics: How to Select Them, How to Use Themand Working with Data.
The need to embrace a broad definition of community (principle 1) and to let the community define what matters (principle 4) are addressed through several resources that provide an overview of community health assessments and how they can be used to strengthen community effortsand create opportunities for partnership.
Both the report and the Playbook also recognize the need for sustainability (principle 11). The Practical Playbook includes resources that include Eight Factors that Drive Sustainability, Sustainability Step-by-Step, and Develop a Sustainability Plan.
Get Ready, Get Set…
Beyond the principles included in the Collaborative’s report is a simple call to action to “just start.” The report asserts, “there is no road map, we have to learn by trying.” These eleven principles provide a valuable frame through which we can each understand our own actions and how they can better contribute to health.
While we wait for systems-wide reforms, there are still steps that everyone interested in promoting health can to re-orient their own work, the work of their institutions, and the communities in which they live toward achieving health for everyone.
We know enough – it is time to go!
This post first appeared in the Huffington Post.