PHRASES provides research-based tools and messaging to help public health leaders effectively communicate the value of public health and build stronger relationships with partners and communities.
Through the PHRASES project (Public Health Reaching Across Sectors), the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program worked with the FrameWorks Institute and Hattaway Communications to understand perceptions of public health professionals and their work among leaders in business, education, housing, and health systems. Research included in-depth interviews and focus groups with leaders in these and other fields, as well as community members.
The FrameWorks and Hattaway research revealed insights about what types of framing and messaging work most effectively to build understanding and support. The research was used to develop a robust online toolkit with evidence-based strategies, sample messaging, answers to tough questions, a resource library, and more.