PHRASES provides tools to help public health professionals communicate effectively in order to form partnerships with other sectors, such as housing, education, and business.

The de Beaumont Foundation and the Aspen Institute launched Public Health Reaching Across Sectors (PHRASES) in 2017 to help public health officials better communicate the impact and value of their field to other sectors. The goal is foster cross-sector partnerships and alliances, generate sustainable support for novel approaches to public health problems, and make public health an attractive career choice.

PHRASES has partnered with the FrameWorks Institute to conduct in-depth interviews and focus groups with sector leaders to create reframing public health messaging and create practical tools for all health professionals. The tools will be released in July 2019.

Partner

 

 

Karen DeSalvo, MD, MPH, MSc, former Assistant Secretary for

Public health professionals can’t reach their goals alone, and to build partnerships they need to be able to communicate the value they bring. This initiative will help make the role of public health visible, useful, and relevant to decision-makers in housing, education, business, and other areas.

Karen DeSalvo, MD, MPH, MSc, former Assistant Secretary for
Soledad O’Brien, CEO, Starfish Media Group

Public health departments and officials do incredibly important work that touches people’s lives they don’t even know. But I’ve also seen that people in the field often struggle when trying to explain what public health is in ways that engages and inspires people.

Soledad O’Brien, CEO, Starfish Media Group

RESOURCES